Document your successes and ensure they're recognized as your OWN, not just as outcomes of your principal’s directives.

Free content is not just a teaser. Make your free content so good they don't need you, but make your paid offer so attractive they WANT you!

...they are your inner circle, the ones who will influence your strategic direction, operational efficiency, and ultimately, your success.

How to H.A.L.T. and rejuvenate to fight another day. With all that is happening in the world and in YOUR world, it’s important to...

 I shifted my desire from being a voice in my region, to being an international voice in my industry...

"Everyone could see themselves in her brand. She created a MOMENT for them. It was intentional."

There is a strategy we use to leverage going on and off the record. BUT for best practice live by the rule that the mic is ALWAYS ON.

...putting all your marketing eggs in one basket is ridiculous. When that “basket” crashes, everything is broken...

Anything that is in surplus, diminishes in value. It’s true in economics, it’s true with the clearance rack, it’s true with your presence..

..discern if you actually are going to lose your business or is the truth more like that your current business model is unsustainable..

..."Let people see who you are. All of you. Humanity sells.”

"People that are good at their core with no major skeletons or drama are much easier to brand authentically.."

"..before most people fool with you for business or a relationship, they WILL google you. What will they find?"

Lynch gave a masterclass back in 2015 on what it looks like to be disengaged and do the bare minimum to keep your job...