PROJECTS
A recent sampling of CDJA projects (regularly updated to showcase our most recent work)
Blue Cross & Blue Shield of Michigan
STRATEGIC DEVELOPMENT-(Corporation) We worked with the Chief Information Officer to not only develop a new strategic plan for the entire division, but to create a key performance indicator system to grade and measure progress.
We were instrumental in developing the criteria, choosing what metrics to measure and implementing a roll-out plan to launch the changes within the entire IT network throughout the company.
Springfield Baptist Church, Georgia
BRAND DEVELOPMENT-(Non-Profit Organization) Our team partnered with the churches media department to refresh the online brand of the ministry. Being forced to manage services virtually, this church found itself needing more professional graphics that showcased the brand and informed the congregation.
We began with creating a new look for their YouTube page by redesigning sermon thumbnails. Then we began creating themed sermon graphics, logos for their promo wear, anniversary and special program flyer, seminar promos and more.
Thomas Group Consulting
SOCIAL AND ONLINE STRATEGIC DEVELOPMENT-(Corporation) Working with the Co-Founders and the Director of Strategic Engagement, we developed this company's social profile from zero social media outreach and engagement to a robust online presence. We started with a full photoshoot with a stylist.
We built one pager speaker profiles, accompanied them to relevant events and meetings. We developed header videos and moving picture .mov's to promote their new engagement.
We were instrumental in developing the brand look, feel and tone for their online conversations. We created and populated a Facebook page, Twitter page, Instagram Page, Corporate LinkedIN page as well as a Medium Blog page which includes full articles, pictures, graphics and links.
Black Women In Michigan Politics (A Non-Partisan Organization)
PR/PUBLICISTS/EVENT MANAGEMENT-(Organization) We managed the Inaugural event and PR/social media branding for Black Women in Michigan Politics. Our services included over 50 individual graphic design for posts for both Facebook and Instagram. We also the designed the full color program.
We additionally managed the press releases for the organization, directly contacted all relevant media, and created interview talking points for the committee chair.
Terence Thomas, Councilman, Grosse Pointe
POLITICAL CAMPAIGN- The Thomas project was short on time and big on impact. CDJA managed a total brand creation, and logo & palette development. We created the campaign walk/kicker card as well as his mailer. Under organization, we got him set up for online fundraising, created a dedicated campaign email address and created a campaign facebook page which included ads and content.
Lastly, we managed a full website design including content, navigation, and animation and we designed social media headers, a campaign mailer and social media posts with quotes and photos. He became the 1st elected African American Councilman of all 5 Grosse Pointe Cities.
Bill McConico, Chief Justice, Judge 36th District Court
RE-ELECTION CAMPAIGN- The McConico campaign was our first re-election campaign. We balanced the client's impressive record with a refreshed brand image and stats/facts on his accomplishments.
We designed social media headers, social media posts with quotes and photos. We also created Endorsement graphics and was responsible for all posting on his facebook page. We created , editing and produced a video promo which highlighted his campaign. He was not only re-elected as Judge of the 36th district court, but was selected to be Chief Justice!
Adam Hollier, State Senator
POLITICAL FIGURE-For this client we managed content and communications, PR, media, and social media management. This included everything from the first PR release announcing his candidacy to 70% of the campaign daily graphic design needs, memos, letters, media requests, videos, social media posts on twitter and facebook, e-blasts using the NGPVan system, event, and campaign support.
We also assisted with creating branding for his subsequent fundraising and leadership PAC's.
Ellison
MUSIC ARTIST- Ellison was a creative project to help relaunch and refresh his brand. We helped to organize his launch event as well as fostered a relationship with Motown on his behalf. We collaborated with a local radio station to book an MC as well as sponsorship.
CDJA created the artist's logo, invitation, and social media header video. Lastly, we negotiated a spot for him to audition for the Michigan State Fair SuperStar competition where he placed in the top Five in the State!
Clear Innervision Counseling Services
BRAND MANAGEMENT-(Organization) We managed the Grand Opening and social media branding for Clear Innervision Counseling Services. Our services included over 50 individual graphic design for posts, and the design of the grand opening invitation.
We produced a social media header video highlighting the company. Lastly, we featured this client on our Mogul Moments podcast to help boost her brand and reputation as a new business owner.